La Asociación Internacional de Gatos (TICA) es el registro genético de gatos de raza más grande del mundo. Fundada en 1979, promueve estándares integrales para los gatos domésticos y proporciona información y recursos sobre cría y cuidado.
Los solicitantes internacionales no podían registrar a sus gatos de raza en línea sin formularios de solicitud traducidos a sus idiomas nativos. Se veían obligados a descargar y enviar por correo las solicitudes en papel. Este proceso manual se saturó de tal manera que las respuestas se retrasaban meses, lo que generó problemas para la escalabilidad y el éxito de TICA. Sabían que era hora de un cambio.
Scalability and use of a Salesforce integration were two of the largest determining factors when it came to finding the right localization solution for TICA. With Localize, they found that there was a ready-made Salesforce integration, scalable projects interface, powerful workflow automation and a variety of translation options to quickly provide the translations their clients needed.
Since working with Localize, TICA has seen an increase of 30% in business growth and revenue. Site usage has also increased, reporting 100% more international users with the addition of 15 languages to their website. Month over month projections continue to rise and TICA has never seen such growth since its inception.
“Using Localize had a tremendous impact on our business. Not only have we seen phenomenal international growth, we recognize the inclusivity we’ve been able to provide to all those people who would have needed to use other services.” - Danny Nevarez, COO
