Desde su lanzamiento en 2013, Social Pinpoint se ha convertido en una plataforma de interacción digital innovadora y líder en el sector. Al ofrecer herramientas de colaboración en línea, encuestas y retroalimentación de la comunidad, Social Pinpoint ayuda a sus clientes a forjar relaciones positivas y a fomentar la participación colaborativa en proyectos comunitarios.
Con la misión de empoderar a los gobiernos y municipios para conectarse con sus comunidades de una manera impactante, Social Pinpoint sabía que brindar capacidades multilingües era fundamental para su base global de clientes para fomentar el compromiso y la colaboración con los miembros de la comunidad.
A medida que Social Pinpoint expandió su base global de clientes, el equipo se enfrentó a un desafío crítico: brindar apoyo a clientes que prestan servicios a diversas comunidades en las que se hablan una amplia variedad de idiomas.
The motivation to address this challenge extended beyond global growth: a large part of effective community engagement lies in reaching diverse groups of people. For Social Pinpoint, inclusive localization was a natural extension of their commitment to diversity, equity, and inclusion.
As Brian Ashton, Social Pinpoint’s Chief Product Officer, explains, “our motivation for adding translation was primarily driven by our company’s DEI goals and mission, which is to ensure an inclusive and equitable experience across all of our customers and communities.”
Social Pinpoint needed a solution that could translate all customer-created content while respecting the linguistic backgrounds of diverse communities. This required a nuanced and sophisticated tool that could meet three essential specifications:
Las alternativas —contratar un equipo de traductores especializado o depender exclusivamente de la traducción automática— serían demasiado caras o poco fiables para implementarlas.
When Social Pinpoint found Localize, they quickly realized that this was the solution they needed to support their multilingual platform and global client base.
Localize provided a simple, streamlined workflow Social Pinpoint could use to create and deliver unique language sets on a per-client basis that could be easily managed by their clients’ teams. Leveraging automatic content detection and delivery, their clients’ content could be automatically translated and published without relying on technical team members to handle it.
Additionally, since Localize is designed to scale as customer needs evolve, adding new languages and projects was easy, automatic, and efficient.
Throughout onboarding and implementation, the Social Pinpoint team could rely on a dedicated Localize Customer Success Manager to answer their questions, assist in optimizing each feature, and support them in delivering exceptional value to their clients.
After implementing Localize as a solution, Social Pinpoint reports that their clients are seeing higher levels of engagement across hundreds of communities as a result of website localization.
As this case study demonstrates, Localize supported the Social Pinpoint team in breaking down language barriers in their communities to allow for participation regardless of the language spoken.
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