The Standard Hotel first opened its doors in West Hollywood, California in 1999, beginning a journey that led them to be at the forefront of immersive hospitality. Uniquely focused on creating a community minded experience, The Standard incorporates locally-inspired menus, artisans and a design palette inspired by the local culture.
More than a destination, The Standard is an unforgettable experience. “We believe in hospitality fueled by culture. As we take The Standard to new markets around the world, we aim to further our mission of creating hotels layered with personalities, collaborators and amusements from culinary and nightlife, to retail and wellness that both surprise and delight our guests.”
Con el rápido crecimiento de The Standard, la necesidad de localización se convirtió en una prioridad. Aunque la mayoría de sus huéspedes eran anglófonos, a medida que The Standard se extendía a Tailandia, las Maldivas e Ibiza, vieron la creciente necesidad de traducir su sitio web para aportar un sentimiento de comunidad a su público internacional.
When The Standard found Localize, they were able to quickly determine that it was the right solution for them. Localize is a non-technical approach to translation, with a user-friendly dashboard that anyone can use to collaborate, translate and manage projects on an ongoing basis. It also allows real time translations visible right on the website with its powerful, integrated On-Page Editor tool. Throughout onboarding and beyond, the Localize support and success teams worked together to ensure that The Standard team had all their questions answered, each feature demonstrated and every need met, to ensure a successful launch and ongoing management of the site.
El sitio web de The Standard, repleto de contenidos, y sus constantes actualizaciones resultaron encajar a la perfección con el panel de control colaborativo de Localize, su capacidad para detectar automáticamente nuevos contenidos y la entrega instantánea de traducciones para su revisión por parte de los equipos locales de The Standard. Además, dado que Localize está pensado para favorecer el retorno de la inversión y el ahorro de recursos, no se necesitó un soporte informático continuo, por lo que los miembros del equipo pudieron recuperar su ancho de banda.
As a result of implementing Localize, The Standard reports excellent SEO-related outcomes with an increased discovery search of 23% for local translations. Localize saves them time and money, while also freeing up their IT team. The Standard cites big plans for growing and entering new markets, including translating even more local languages across their sites. They’re happy to include Localize into their plans as the premier platform for their continued expansion.
